Wednesday, February 3, 2016

Colgate to premiere ad with a purpose at Super Bowl 50

For the first time in the brand’s history, Colgate will enter the “Big Game” arena with a 30-second video to be played near the two-minute warning. The ad “Save Water” will educate viewers about global water shortages and encourage Americans to turn off the tap while brushing their teeth.

It may seem as if turning off the faucet while one is brushing their teeth wouldn’t make a terrible difference. However, on average four gallons of water is used when one opts to leave the faucet running each time they brush their teeth. If you take a moment to do the math -- that is an average of 16 gallons of wasted water per day.

Behind the campaign, that will use the hashtag #EveryDropCounts, is the video that was originally created in Peru and produced in 2014 to shed light upon global water shortages and how a small act like turning off the faucet while brushing your teeth has a large impact on the bigger picture. The video has been shared online in several countries with over 500,000 views and was honored with a Cannes Lion Award.

A few facts about water conservation efforts and your impact:

  • Since 2005, Colgate has saved enough water to fill over 7,300 Olympic-sized swimming pools
  • Turning off the faucet while brushing your teeth can save up to 3,000 gallons of water per year … that’s the equivalent of approximately 50,000 glasses of water
  • An average American family of four uses 100 gallons of water per day at home for cooking, drinking, bathing, washing and watering

How you can get involved:

  • Turn off the faucet while brushing your teeth
  • Make a personal pledge online to save water by using #EveryDropCounts to signify water being saved
  • Spread the word to family and friends about the importance of water conservation and encourage them to do their part and pledge to save water while brushing their teeth

Super Bowl 50 will take place on Feb. 7 and will air live from the Levi’s Stadium in Santa Clara, beginning at 6:30 pm on CBS.

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