Tuesday, September 20, 2011

Burberry trends globally with Tweetwalk Show live from Hyde Park

This writer admits to being completely in love with the Burberry fashion house. I imagine that I’m not alone, so for those of us that couldn’t make it over the pond to Hyde Park, Burberry came up with the most brilliant idea!

Today, Burberry partnered with Twitter to create the first ever live 'Tweetwalk' show, premiering the Spring Summer 2012 collection with instant backstage Twit pics of every look live from London's Hyde Park.

Each look was shared before the models hit the runway, allowing followers to view the collection moments before anyone else. Images can be viewed in full using Twitter's new media gallery photo functionality.

“We are thrilled to create the first ever ''Tweetwalk show'' in partnership with Twitter. Twitter is instantaneous and I love the idea that streaming a show can be in many different forms. This collection is all about the most detailed hand crafted pieces and fabric innovation, creating a beautiful physical experience that is communicated digitally in dynamic and diverse ways and I love balancing those two worlds." Christopher Bailey, Burberry Chief Creative Officer

Over 1500 guests attended the Burberry Prorsum Spring Summer 2012 Womenswear show. Celeb spotting included Sienna Miller, Sir Ben Kingsley, Gemma Arterton, Kaya Scodelario, Kanye West, The Feeling, Muse, Paul Weller, Ellie Goulding, Misty Miller, Sam Beeton, George Craig, Matthew Whitehouse and Anna Wintour.

In conjunction with Tweetwalk, Burberry streamed in HD through Facebook and created a link for every single one of its 8 million+ fans to stream the show through their own personal Facebook pages; sharing with their friends, broadening the social experience and the show audience.

"Burberry was one of the first brands to truly understand Twitter's ability to connect people all over the world with what's most meaningful to them. Thanks to their creativity, fashion lovers everywhere will be able to see the new Burberry collection even before those in the front row." Tony Wang, Twitter

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