Monday, February 16, 2015

Victoria Beckham Autumn/Winter 2015 Redken Recap

Photos by Lucas Flores Piran for Redken

Redken Global Creative Director Guido created a look with the perfect balance of sophistication and ease on the runway at VictoriaBeckham’s Autumn/Winter 2015 show. Using Satinwear 02 prepping blow-dry lotion to get a silky smooth blowout and Forceful 23 super strength hairspray to rake the hair back into a ponytail, Guido created a soft style with just a touch of toughness to enhance the modernity of the collection.

“The Victoria Beckham idea of beauty is very pulled together with a very easy kind of attitude. This very simple, sort of half-ponytail is both a sophisticated look and an easy look, which creates a modern feeling on the runway with Victoria’s beautiful new collection. The key to this look is the quality of the hair.” ~Guido, Redken Global Creative Director

Create the Look:

Step 1: Start with clean hair by washing with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner

Step 2: Apply a quarter-size amount of Redken Satinwear 02 prepping blow-dry lotion throughout damp hair, using fingers to work into the hair from roots to tips

Step 3: Using a flat brush, blow dry hair back and away from the face, getting a super smooth finish

Step 4: Spray Redken Forceful 23 super strength hairspray onto fingertips and rake hair back into a ponytail

Step 5: Secure the ponytail in the center of the head with an elastic and create a loop by not pulling the end ponytail completely through so the ends of the hair stick out at the bottom

Step 6: Lightly mist Redken Forceful 23 super strength hairspray all over to hold the shape

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